Portfolio

Some copywriting projects that came to light:

• Email Marketing Campaign (Spec)
• Print Ads
• Facebook Spec Ad

Email Marketing Campaign (Spec)

One of the projects I have worked on was creating an email campaigns of webinar series. The key goal was to get finance directors and accounts payable managers to register for the webinar.

The solution was to promote the webinar series focusing on benchmarking, financial fraud to financial controllers and managers using the supportive and approachable tone of voice.

• Key message to include: Benchmarking accounts
• First major step: Register to the webinar
• Secondary steps: Contact us
• Tone of voice: Informative, supportive and approachable

Print Ads

Another project I have worked for in tech software industry has requested to create a print advert for a finance magazine targeting government organizations in the US. On offer was a free software demo that protects from fraud and safeguards working capital.

The solution we have ended up with is to boldly promote “protecting government spend “and “preventing financial fraud” in governments. Outlining the key bullet point benefits from other current customers like: reducing risk, protecting working capital, preventing payment errors and fraud.

• Key message to include: Request for demo to protect government spend, benefits of other governments using software.
• First Major Step: Request Free Trial
• Secondary Step: Phone call
• Tone of voice: Direct, quite formal, determined

Facebook Spec Ad – Dynamic

Here is an example of a dynamic Facebook ad to promote the Naked Concealer that provides lasting results for acne skin or redness – as main consumer benefits.

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